Ex-Global Head of SEO & Search Experiences at Amazon. Managed a $23 billion P&L. Head of Growth at Skyscanner & Change.org Built the first headless CMS at Orbitz (later adopted by Expedia) Second-time founder.
Duane Forrester's article https://lnkd.in/dw8jnVVp featuring RankBee is a timely wake‑up call: traditional ranking metrics are no longer sufficient in a world dominated by generative Ai search engines. It highlights the new SEO reality - to win in ChatGPT and Gemini, brands need to optimise
anthropic ai
Anthropic’s leaked Claude 4 system-prompt shows—line by line—how the model is instructed when to fire a live web search and whether to surface a clickable citation. Why is this important? When you're optimizing your content, you should start with the content that is already cited
aimode
Google just replaced “AI Overviews” with AI Mode — and for many searches, it’s now the default experience. Instead of ten blue links, users see an AI-generated answer with sources and actions. For brands, that means visibility doesn’t guarantee clicks. Here’s what it means for your strategy.
attributes
When customers search with AI tools like ChatGPT, Gemini, or Perplexity, they don’t just type a keyword — they ask questions in natural language. Instead of “best watches 2025,” a query might look like: “What’s a reliable, comfortable watch under $500 that’s accurate and water-resistant?” This shift means
OpenAI is in the process of launching (Organic) Product Placement within Answers. https://lnkd.in/deM9tJ4w To this date, the impact of ChatGPT and AI Agents has been transformational for SAAS, Services and Local Services companies. This latest product release will create a huge opportunity for Retail and E-commerce companies
In today’s digital landscape, understanding where your customers come from is key to optimizing your marketing strategy. One emerging source of inbound leads? AI bots like ChatGPT and Gemini. These tools are increasingly shaping how people discover businesses, and including "AI Bot" as an option in your
openai
OpenAI is testing a fully fledged Search Engine powered by ChatGPT: SearchGPT https://chatgpt.com/search The new iteration of the AI powered search engine brings mind blowing new features like.. links to content, images, video, live content and rich graphic experiences. Wow. Sounds like Google 15 years ago – you